Marketing Consultant
• Works as a commercial development consultant at the SME branch division of Telefonica Group in Brazil. During the last year has focused on growing the market and wallet share of advanced voice, data and IT solutions among the medium companies (presently R$100MM monthly income);
• Presently conducts, under recently-implanted numerical portability rules in Brazil, the customer shielding and loyalty policies, CRM, added value products offering, sales force drivers and risk analysis;
• Coordinates two marketing analysts teams, being one responsible for develop, support, sustain and measure results of commercial campaigns, the other evaluating revenue and return indicators (ROI, NPV, EBITDA, IRR, WACC) of specific negotiations, ensuring the deal's profitability;
• Technical and financial viability management on custom solutions and RFP's, granting the necessary CAPEX and/or OPEX volumes for last-mile contracting, PABX's, routers, infrastructure and general equipment provisioning.
Sr. Marketing Analyst
2006 -
2007
• Definition of indicator reports concerning the commercial activity of account managers, forecasts and possibly route-changing actions to the established plan;
• Specification of productivity accompaniment tools;
• Redesign of the marketing analysts clusters, optimizing allocation of HR;
Product Manager
2004 -
2005
• Development and roll-out of a new product, based on the popular "Speedy" ADSL broadband service. The wholesale focused bundle was responsible for leveraging the company’s ADSL plant and brought additional revenue of R$100K (monthly);
• Definition of product's return, cost, portfolio, control reports, sales channels, public, price, goals and drivers.
Engineer
2002 -
2004
• Geographical, technical and economic studies for coverage expansion of the 3G Internet solution “Giro” to additional 30 Brazilian cities;
• Level-2 helpdesk team manager;
• Logistics indicators accompaniment;
• Return of investment in promotions and campaigns, within a geographical area;
• Geographical analysis and interest concentration (through website hits and prospect sign-ins), bad-debt and player/offering on other player's shortage areas, plus churn and customer spreading;
• Start-up of the 3G CDMA Broadband Internet Solution “Giro” (www.giro.com.br), developing coverage studies, marketing models and SWOT analysis of the available technologies;
• Definition of BTS locations, coverage area and input data for the Brazil's Business Plan;
• Website specification, prospect sign-in web tool, web database and online coverage checking tool;
• Input coverage data for the billing and e-commerce systems.
